Grooveshark

D&AD 2023 New Blood Awards - Gymshark Brief (Graphite Pencil Winner)

- Web Design

- Copywriting

- Strategy

- Brand Identity

- Campaign Design

- Motion Design

Studies have shown that aerobic exercises are the most effective method of reducing anxiety, this includes dance. Dance engages the entire body as well as the mind while focusing on the process rather than the results.

We encourage you to boogie with Grooveshark, sharing rhythm not results. Young people are already dancing, so how will we transform and condition this as exercise? By implementing a “one-size doesn’t fit all” system of dance lessons, events and out-of-home activations, Grooveshark will encourage young people to get up and dance, no matter what their groove looks like.

Whether it be through our in-app and social media dance lessons, our dance step mats painted across the streets of London, or by making use of our phone and mirror-free studio space, we’ll make dancing a more accessible and inclusive form of exercise for Gen Z.

Created In Collaboration With:

Angel Bantu

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Dolce Libertà Branding & Packaging (WBDS Student Winner 2023/24)