Dolce Libertà is a luxury fruit liqueur brand, featuring fruit grown specifically within the four central Italian regions; Abruzzo, Lazio, le Marche & Umbria. All of these fruits are grown organically and wild, often resulting in unconventional appearances. This has inspired an overarching brand message, championing social connection through authentic self-expression. Through this, we look to celebrate the individuality of consumers, whilst cultivating funds for earthquake relief in each of the four regions.

The brand visuals reference the agricultural practices of Umbrian agronomist Isabella de la Torres, who stores her produce in a traditional catholic church, inspiring visual references to Roman basilicas and stained glass windows. The brand will be further marketed through a campaign collaboration with Milan Fashion Week, in doing so, championing social connection through authentic self-expression.